Internal Branding is just as critical as external branding. It is imperative to make sure that those within your organization recognize the value you bring to the table just as much as it is to elevate your visibility externally.
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How will the beautiful, strong, starry-eyed, ever learn how to be fearless and unapologetic if she is modeling her behavior after a mom who doesn’t embody those characteristics?
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There are certain Universal Laws that always ring true. But, we continue to fight and deny them. One is “you reap what you sow.” If your personal brand (reputation) is steeped in generosity, giving and empowering, that is what will come back your way.
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They say the quickest way to elevate your visibility, is through public speaking. For some reason, when you are on a stage, people are able to connect on a deeper level and develop the “know, like a trust factor must quicker.” In fact, often within moments, audience members can assess whether you are somebody they would like to get to know better.
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I can’t tell you how many times, a client has told me that they didn’t want to elevate too much because they didn’t want the headache and responsibility. They didn’t want to deal with bad personalities, crazy situations and all of the other things that are associated with the next level. They didn’t want to Boss Up.
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About 20 years ago after undergrad, I enrolled as a wide-eyed and eager student at one of the nation’s premiere advertising schools called The Portfolio Center (in Atlanta). Students came from around the world to learn how to develop portfolio’s (for copywriting, photography, graphic design and art direction) that would land them jobs in the nation’s leading advertising and design firms.
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We’ve all heard the old adage, dress for the part you want, not the one you have. But, I’d like to take it a little deeper. You must embody your end destination.
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After 10 years of running a full-service Personal Branding + Elevation Agency, one thing has become abundantly clear. If your mindset doesn’t match your vision, you will never attract the level of success you desire to.
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Let me ask you. What game plan do you have in place to continuously elevate your skills and talents? I guarantee if you start giving it thought and develop and stick to a plan of implementation, you will be blown away by what you are able to do. I know I was.
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Have you ever heard the term intrapreneur? According to the dictionary it is: a manager within a company who promotes innovative product development and marketing.
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There is nothing worse than knowing that you have screwed up—big time. That a major mistake happened on your watch and no matter how much you want to be able to “pass the blame,” you can’t.
It’s. Your. Fault.
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Too often, women who aren’t surrounded by supportive women or who have never experienced the power of having “ride or die,” chicks on speed-dial, willing to walk through the fire for them, don’t “get it.” They don’t understand the significance of having someone who can remind them who they are, when they find themselves both personally and professionally in less than desirable circumstances or someone who actively seeks out opportunities to connect them with the right people and sing their praises to anyone who will listen.
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One of the biggest competitive advantages you will ever have is being able to look around your industry and identify the gaps? What issues aren’t being addressed? What practices can be improved upon? Where can you add extra value, broaden the conversation or show that maybe the "old way of doing things," is no longer the best way?