How will the beautiful, strong, starry-eyed, ever learn how to be fearless and unapologetic if she is modeling her behavior after a mom who doesn’t embody those characteristics?
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There’s nothing more fierce than a woman who understands her self-worth—and accepts nothing less than what she feels she deserves in her personal and professional life. A woman who is willing to walk, if you don’t agree with her.
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We’ve all heard the old adage, dress for the part you want, not the one you have. But, I’d like to take it a little deeper. You must embody your end destination.
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The first concept we teach our clients is learning to become the CMO (Chief Marketing Officer) of the Brand Called You. We show them why it is important to hop into the driver’s seat and take control of your personal brand.
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Like it or not, you have a personal brand and it is either working for you and moving you closer to your goals or against you, always. For too long, Anna didn’t recognize that her reputation was developed by much more than how she handled her “job requirements,” and this oversight caused her to miss out on a lot.
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Decide How You Want to be Perceived: First things first. Get clear on what image you would like to convey? What three words communicate the “vibe” you want to project? Now consider if those three words align with your current persona?
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The moment I saw her (let’s call her Patricia), I knew she was a woman who meant business. Everything about her exuded “woman of power.” Her style was effortless. Her make-up, flawless. Her steely eyed stare in the camera dared you to cross or challenge her. She embodied next level.
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I have dealt with SELF-WORTH issues my entire career. And most of my life, I had no idea. I’ve always been confident, self-assured and out-spoken. What I didn’t recognize is that those characteristics have absolutely nothing to do with how one feels about themselves and what they are willing to accept.
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