Patients who feel like a “Hot Mess,” aren’t going to be attracted to your Digital Profile, if it looks like one.
Patients who feel like a “Hot Mess,” aren’t going to be attracted to your Digital Profile, if it looks like one.
Whether someone is looking for a Therapist with Ivy league degree and a few decades of experience under their belt, or one who happens to be accepting new patients and their insurance, thanks to modern technology, those answers are merely a few clicks away.
In fact, your entire professional story is just a few clicks away. Patients can find out everything they need to know simply by setting aside a few minutes to look around and that’s good news for some and not so good news for others.
If you aren’t sure whether your Personal Brand is working for or against you maybe it’s time to ask yourself some hard questions, like:
If you were in the market for a really good Mental Health practitioner in your town, would you be attracted to you?
Does your profile photo reflect that of an industry leader, or someone who ran out of time and had to get something online asap?
Is your copy clear and decisive about who you are, what you do and what separates you from others within your industry?
Do you have a website, or digital hub on which to curate original content and position yourself as a Thought Leader?
Do you share recommendations, testimonials and successes to leverage as “proof of impact?”
In other words, even though you have chosen to go into a field where “helping others”is a priority, you are still running a business and therefore, need to master it like a Boss? If not, you not only are leaving money on the table, clients at the door, you are also reducing the level of impact you will ultimately have.
If you are ready to elevate your Profile and build a winning brand within the mental health, sign up for The Branded Therapist: Five-Week Visibility Intensive. Learn how to leverage what is working, eliminate what is not and make a name for yourself within the industry. Spaces are limited. Click here for more details.
Jennifer Ransaw Smith is a nationally recognized Personal Elevation™ Architect, Leadership Development Mentor and Personal Brand Strategist. She specializes in igniting the visibility, credibility, and profitability of professional women. If you are interested in working with her to “make a name for yourself,” check out her services at: https://www.jenniferransawsmith.com/personal-elevation-lab