Why an empty therapy couch may say less about your skills and more about your Personal Brand than you think?
Why an empty therapy couch may say less about your skills and more about your Personal Brand than you think?
From the moment you turn on the television and see the latest “Breaking News,” to the moment you read the latest, “Tweet,” one thing is fundamentally clear—the world is experiencing a radical transformation and people are desperately looking for support to get through it.
According to a American Psychiatric Association (APA) poll, almost 40% of Americans say they are more anxious than they were at this time last year. In fact, it wouldn’t be a leap to say that during the past year, the majority of people have experienced being either stressed or depressed—maybe both!
Translation, this is the moment mental health providers have been training for. This moment in history truly epitomizes why you do what you do. Consider this fact: right now, approximately 40 million American adults — roughly 18% of the population — have an anxiety disorder, according to the Anxiety and Depression Association of America.
So, what’s the problem? Seriously. Why aren’t clients lining up to hop on your couch? Why are struggling to obtain the level of success you know that your skills and expertise warrant? Why aren’t your cards being handed out like Life Savers?
One reason may be that as a “serious,” person with “high intellect,” you have considered the idea of “branding yourself,” as somewhat frivolous. Trivial. Like any “serious,” person you believe the “work should speak for itself.”
How’s that working for you?
Whether you are a Psychiatrist, Psychologist, Therapist, Counselor or Social Worker, Personal Branding is a critical factor to position yourself within your industry and differentiate yourself from your colleagues.
If you have found yourself struggling to build a successful practice—one that reflects your knowledge, skills, and talent, it is time to get real with yourself and examine your Personal Brand.
Ask yourself:
- Are you clearly articulate who you are, what you sow, and what separates you from your peers?
- Is your online identity reflective of someone who is a leading authority in their area?
- Have you identified a “niche,” and have you worked to establish your authority in that area?
Think about this: if you are having a hard time building a successful practice during “troubled times,” what in the world are you going to do when things get better?
If you are ready to elevate your Personal Brand as a Mental Health Practitioner, sign up for The Branded Therapist: Five Week Visibility Intensive. Learn how to leverage what is working, eliminate what is not and make a name for yourself within the industry. Spaces are limited. Click here for more details.
Jennifer Ransaw Smith is a nationally recognized Personal Elevation™ Architect, Leadership Development Mentor and Personal Brand Strategist. She specializes in igniting the visibility, credibility, and profitability of professional women. When she isn’t changing the game for dope women, she is at home raising them. If you are interested in working with her to “make a name for yourself,” check out her services at: https://www.jenniferransawsmith.com/personal-elevation-lab