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Internal Branding: How To Program Your Mind For Success

When you look in the mirror, what do you SEE?

Be honest. An industry game changer? A successful entrepreneur? A smart or savvy woman? Or someone others are lucky to have on their team?

When you walk in a networking event or a conference room for a meeting, how do you FEEL? Do you feel confident and assured in your ability? Do you recognize what you bring to the table and feel others would be lucky to have you?

When you talk to yourself, what do you SAY? Are you smart, creative and always come up with the best solutions? Boy are you lucky, the world is always conspiring in your favor!

What about when you fail at a project, miss a deadline or come up short, do you feel that that particular circumstance sums up all of you, or are you able to isolate it and see it for what it really is…a project.

The way you speak to yourself is pretty much how the world will talk to you as well. So you want to make sure that if anybody has your back and is going to be affirming and supportive of you—it is you.

When I launched Brand id | Strategic Partners 8 years ago, I had no idea how much of an integral role that “internal branding™,” would play in our agency. In fact, at the launch of our agency, I hadn’t even come up with the concept of internal branding™ yet.

But over the years, I can’t stress the amount of times someone hired me for traditional personal branding and it was quickly determined that until they actually elevated how they viewed themselves, the world would never accept their Personal Brand. 

Here’s what I have come to recognize, “the world can’t see you any higher than you see yourself.” If you are struggling to truly recognize your value, your worth, what you bring to the table and what makes you so great, you had better believe that others are going to struggle with it as well. Here are a few ideas to help you break free of a disempowering internal dialogue. 

1.      Identify your Internal Dialogue: Get really clear about how you talk to yourself when others aren’t looking. Spend 36 hours finding out. Record the thoughts that float through your mind on your Smart Phone, jot your findings on a notebook that you carry around. Pay attention. Don’t judge, just pay attention. You can’t change what you don’t acknowledge.

2.     Personal Assessment: Next, ask yourself what you want to be known for? Are you known for that now? How do you want others to see you? Where are the gaps between how you would like to be known or seen and how you are currently seen? What can you do right now to begin closing it? 

3.     WOW File: What do you do to remember how great you are? It’s time to start an on-going file to remind you of all of the great things you have accomplished. Put everything from the latest congratulatory email to articles and awards. Visit it often. Let it serve as a foundational tool for your Internal Dialogue.

The amount of time you spend on elevating your mindset and making sure you see yourself at the highest level, simply can’t be overstated. It needs to be a priority. From this day forward, do what is necessary to be able to look in the mirror and see a WINNER.