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Case Study: What happens when you aren't strategically positioning yourself.

  A few weeks ago, I was sitting in a conference room with a strategic advisory board that had been pulled together to help a particular client. Everyone at the table was a Beast in their own right. So, what would have been a normal client strategic session, became an engaging game of strategic ping-pong, playing and building off one another with a focus on the client's elevation. At the table was a woman who quite literally blew my mind, and proved my theory on the importance of Personal Branding (I'll get to that later).  She was a marketing professional who up until the past few months had been one of the highest ranking women in her profession at a Fortune 50 company. She oversaw a 2.5 Billion dollar budget and she said her annual budget for Sales Meetings was about a Million. You heard me right. She spent a million dollars a year on her meetings: the finest hotels, food, entertainment, etc.  Wish I knew her then.  I asked her why she left and here is what she said. "Among other things, the final straw was when I discovered one of my colleagues, who over saw a $900M budget was making $200,000 more than I was. What? So immediately, I began to pepper her with questions.  Did she have a strategic advisory team she worked with?  Did she work with an Executive Coach? Did she have anyone surrounding her to help her identify her blind spots and work through them. Nope. Nope. And nope. She said, "But, I bet if I had had you, I would have been CEO." Here is the bottom-line. You simply can't do it alone. Whether you are working within the confines of a global organization like she was, a smaller company owned by an family or you are the CEO of your own company. You MUST GET HELP.  This entire process (no matter what category you fall into) is a game. Are you playing effectively or effectively being played?  You know the answer.  Ask yourself the following questions: 1. Am I being paid what I am worth? 2. Am I being recognized for my contribution? 3. Are exciting new opportunities being presented to me on a regular basis? 4. Have I built a solid reputation as being as the best in the business at what I do? 5. Do I have a team helping me identify my blindspots, elevate my circle of influence and stretch myself when I might otherwise shrink and retreat? If your answer is nope, nope and nope, like the person I was speaking of earlier, it might be time for you to make some significant changes.  --------------------------------------------------------------------------------------------------------------------- Jennifer Ransaw Smith is the CEO of Brand id Strategic Partners, a full-service Personal Elevation Agency that specializes in helping entrepreneurs + executives leverage their expertise and position themselves as the "person to know" within their industry. If you are ready to go from "unknown to known, " Log onto: http://www.personalelevation.com

 

A few weeks ago, I was sitting in a conference room with a strategic advisory board that had been pulled together to help a particular client. Everyone at the table was a Beast in their own right. So, what would have been a normal client strategic session, became an engaging game of strategic ping-pong, playing and building off one another with a focus on the client's elevation.

At the table was a woman who quite literally blew my mind, and proved my theory on the importance of Personal Branding (I'll get to that later).  She was a marketing professional who up until the past few months had been one of the highest ranking women in her profession at a Fortune 50 company. She oversaw a 2.5 Billion dollar budget and she said her annual budget for Sales Meetings was about a Million. You heard me right. She spent a million dollars a year on her meetings: the finest hotels, food, entertainment, etc. 

Wish I knew her then. 

I asked her why she left and here is what she said. "Among other things, the final straw was when I discovered one of my colleagues, who over saw a $900M budget was making $200,000 more than I was.

What?

So immediately, I began to pepper her with questions. 

Did she have a strategic advisory team she worked with? 

Did she work with an Executive Coach?

Did she have anyone surrounding her to help her identify her blind spots and work through them.

Nope. Nope. And nope.

She said, "But, I bet if I had had you, I would have been CEO."

Here is the bottom-line. You simply can't do it alone. Whether you are working within the confines of a global organization like she was, a smaller company owned by an family or you are the CEO of your own company. You MUST GET HELP. 

This entire process (no matter what category you fall into) is a game. Are you playing effectively or effectively being played? 

You know the answer. 

Ask yourself the following questions:

1. Am I being paid what I am worth?

2. Am I being recognized for my contribution?

3. Are exciting new opportunities being presented to me on a regular basis?

4. Have I built a solid reputation as being as the best in the business at what I do?

5. Do I have a team helping me identify my blindspots, elevate my circle of influence and stretch myself when I might otherwise shrink and retreat?

If your answer is nope, nope and nope, like the person I was speaking of earlier, it might be time for you to make some significant changes. 

---------------------------------------------------------------------------------------------------------------------

Jennifer Ransaw Smith is the CEO of Brand id Strategic Partners, a full-service Personal Elevation Agency that specializes in helping entrepreneurs + executives leverage their expertise and position themselves as the "person to know" within their industry. If you are ready to go from "unknown to known, " Log onto: http://www.personalelevation.com