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Are you in alignment? If not you'll never reach your goal!

  About seven years ago, I was at a networking event given by our local Business paper. The event was designed to show entrepreneurs the best way to engage the business paper and get the most out of its contents. So as a new CEO, I couldn't wait to hear what they had to say. Ironically, looking back on that particular event, the information that was presented is now a blur and the only thing that stands out was one of the guests.  Out of the approximately 20 entrepreneurs that were in attendance that day, there is one I have never been able to forget. But not for any of the reasons you think. What was so remarkable about this person was her inability to focus on what she did. Let me explain. Before the presentation, everyone went around the conference table to introduce themselves. When we got to this particular woman I will call Francis, she said.  "Hello, my name is Francis and I am a corporate recruiter. I help business identify and attract top talent." Well, as soon as she introduced herself, I knew I wanted to chat. I had more than one client looking for an opportunity and I thought she may be able to help.  But then something happened. After we went around the table. She said, "Oh, I forgot to mention, I also have a floral company so if you need flowers for your next event, give me a call...oh, and I have a non-profit for kids." WTF. Seriously?! Have you ever found yourself in a similar situation where you didn't know what in the heck the person did...because clearly they didn't either?  Interestingly enough, after the event, guess who Francis couldn't wait to get to. She made a beeline for me.  The bottom line is until you are really clear about who you are and what you do, it is very easy to fall prey to the "shiny object syndrome." You don't want to concentrate on just one thing because you feel you are "missing out." Unfortunately, that inability to get clear and focus is the one thing that will hold you back.  Let me ask you, would you want to go to surgeon who also managed a non-profit and had a floral business on the side or a surgeon who lived, breathed and at surgery? If you aren't completely immersed in what it is you, you will never be a success. But, it is almost impossible to immerse and embody something that isn't in alignment with who you are. Too often, we do things because we think it will help us make money.  I want you to STOP. RIGHT. NOW.  Ask yourself: 1. On a scale from 1 to 10, how happy are you when you are doing your job/profession 2. Does your job feel like a job, or a "calling?" 3. Are you being called to do something else, but feel stuck in your current situation? 4. When people in your circle of influence think about you, are they all absolutely clear about what it is you do?  5. Are you clear about what you do or are you like Francis, with a whole lot of comma's in between. It's time to fight for your life. Go hard with everything you've got toward that which brings you the most joy. Then and only then can we talk about how to strategically position, brand and elevate you. Good luck! --------------------------------------------------------------------------------------------------------------------- Jennifer Ransaw Smith is the CEO of Brand id Strategic Partners, a full-service Personal Elevation Agency that specializes in helping entrepreneurs + executives leverage their expertise and position themselves as the "person to know" within their industry. If you are ready to go from "unknown to known, " Log onto: http://www.personalelevation.com  

 

About seven years ago, I was at a networking event given by our local Business paper. The event was designed to show entrepreneurs the best way to engage the business paper and get the most out of its contents. So as a new CEO, I couldn't wait to hear what they had to say. Ironically, looking back on that particular event, the information that was presented is now a blur and the only thing that stands out was one of the guests. 

Out of the approximately 20 entrepreneurs that were in attendance that day, there is one I have never been able to forget. But not for any of the reasons you think. What was so remarkable about this person was her inability to focus on what she did.

Let me explain. Before the presentation, everyone went around the conference table to introduce themselves. When we got to this particular woman I will call Francis, she said. 

"Hello, my name is Francis and I am a corporate recruiter. I help business identify and attract top talent."

Well, as soon as she introduced herself, I knew I wanted to chat. I had more than one client looking for an opportunity and I thought she may be able to help. 

But then something happened. After we went around the table. She said, "Oh, I forgot to mention, I also have a floral company so if you need flowers for your next event, give me a call...oh, and I have a non-profit for kids."

WTF. Seriously?!

Have you ever found yourself in a similar situation where you didn't know what in the heck the person did...because clearly they didn't either? 

Interestingly enough, after the event, guess who Francis couldn't wait to get to. She made a beeline for me. 

The bottom line is until you are really clear about who you are and what you do, it is very easy to fall prey to the "shiny object syndrome." You don't want to concentrate on just one thing because you feel you are "missing out." Unfortunately, that inability to get clear and focus is the one thing that will hold you back. 

Let me ask you, would you want to go to surgeon who also managed a non-profit and had a floral business on the side or a surgeon who lived, breathed and at surgery?

If you aren't completely immersed in what it is you, you will never be a success. But, it is almost impossible to immerse and embody something that isn't in alignment with who you are. Too often, we do things because we think it will help us make money.  I want you to STOP. RIGHT. NOW. 

Ask yourself:

1. On a scale from 1 to 10, how happy are you when you are doing your job/profession

2. Does your job feel like a job, or a "calling?"

3. Are you being called to do something else, but feel stuck in your current situation?

4. When people in your circle of influence think about you, are they all absolutely clear about what it is you do? 

5. Are you clear about what you do or are you like Francis, with a whole lot of comma's in between.

It's time to fight for your life. Go hard with everything you've got toward that which brings you the most joy. Then and only then can we talk about how to strategically position, brand and elevate you. Good luck!

---------------------------------------------------------------------------------------------------------------------

Jennifer Ransaw Smith is the CEO of Brand id Strategic Partners, a full-service Personal Elevation Agency that specializes in helping entrepreneurs + executives leverage their expertise and position themselves as the "person to know" within their industry. If you are ready to go from "unknown to known, " Log onto: http://www.personalelevation.com